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Welcome Online Retailers

You'll find pratical E-commerce marketing tips, tutorials, what works and more here at OnlineStoreCoach.com.

Free Keyword Research – An Overlooked Keyword Research Strategy

Put away your wallets and get ready to find popular and profitable keywords for free. Everyday your competitors are showing their best keywords to you.  Yes, their best performing keywords, in public, full exposed, ready for your use in your business. Why, you ask? Well, the short answer is that they have to. This is the equivalent of you playing poker with your fiercest competitors and they have all their cards faced up on the table, in plain site, for you to see their hand and their playing strategy. Think about that. Your competitors are telling you want they are doing on their site to... [Read More]

101 Ways to Drive Traffic to Any Online Store

Marketing Tips for Internet Retailers This list of traffic building tips can work for any online retailer or Internet business.  I hope you find several marketing tips to use in your business. FIND FREE TRAFFIC: 1.   Submit and follow-up with human edited directory like Mahalo.com 2.   Write a valuable post comment on someone else’s blog and link back to your site 3.   Submit your site to Forbes.com Best of the Web 4.   Participate in industry forums and link to your site from your signature 5.   Pick a section of your site and perform some search engine optimization 6.   Implement... [Read More]

Marketing Lesson - How Not to Feed a Dead Fish

Each day I would feed our pet fish, Max. Max is a blue Betta fish. The first point you should understand is that Max is my family’s first pet. My kids wanted a pet and since neither my wife nor I are exactly pet people, we decided we can handle an easy-to-maintain, starter fish like Max. Since we got him about a year ago, I was in charge of feeding him and my wife was in charge of the inside of the tank - cleaning it, replacing the filter, etc. Yes, somehow I got the easier job. So, I feed Max daily, rarely missing a feeding and if I ever did, I would make it up to him with a little... [Read More]

9 Tips to Improve Email Signups for Online Retailers

It’s important for Internet businesses to capture opt-in emails throughout the shopping experience. Building an email list is one of the most important marketing efforts any online store can do.  Well, let me clarify.  Your email list won’t matter much if you don’t have a strong email program, but email list building is still a key effort to set up your email program for success. [Read More]  Read More →

E-commerce Lesson - Holes in the Bucket

Take a moment to envision your online business as a bucket.  You fill the bucket with two types of customers - potential customers (leads or prospects) and repeat customers.  But not all these “customers” purchase from you every time (if they do, let me know…I want to invest!), so there are holes in your bucket.  So, here are some hard facts.  Every day your business is losing sales.  You are letting customers leak out from the bucket.  Sometimes these customers find you again and sometimes your competition finds them.  In fact, if your business is like most businesses, you already... [Read More]

Email Marketing – Forget the Excuses

Many pundits have incorrectly dismissed email marketing.  They’ve pronounce it DEAD.  I’m baffled by this!  What’s next, people won’t use credit cards?  People won’t watch television? Many “marketing experts” are spewing email goobly-gook.  Be careful if you listen to this nonsense.  Please don’t fall for the lame excuses…email deliverability is not what it once was or nobody is reading emails anymore because there is too much email clutter. These are just excuses and should not be used in YOUR thinking.  [Read More]  Read More →

Ask The Expert

Time to ask your most pressing questions about doing business online! Over the years, I’ve become known as an E-commerce expert. I have been marketing and managing online stores since 1997…from small online stores to large online retailers.  Now, I help busy retailers like you sell more online. So I’m offering this special Question and Answer service to online retailers for FREE. I know in this tough economy, many online store owners are struggling to figure out how to run profitable and scalable online businesses.  I know this because I talk with many online store owners all the... [Read More]

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