Attention Online Retailers:
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Is your online business ready for change for 2013?
The goal with this website is to get your thinking differently about your online business. You see….this is required, because what worked prior to 2013 may not work for you any longer!
In this down economy, you are going to need to try harder than ever to get customers to shop with you. This is the new reality for a new economy. Are you ready to accept that? Otherwise, your old ways might limit your success, profitability or worse, put you out of business.
What’s happening right now in your market?
Customers will need real reasons to shop at your online store. The old value propositions of shopping online – convenience, selection and better prices than offline (whether this is true or not) – are no longer compelling enough reasons to get customers to buy from your online store in tough economic times.
Here’s the thing…customers are looking for VALUE more than ever! Plus, customers have more shopping choices these days and the whole industry of selling online is maturing…meaning your competition is getting better and more sophisticated and customers are getting more demanding.
Customers want great prices, fast (and hopefully free) shipping and good customer service in case there are any issues with their order. CAN YOU BLAME THEM?
And with increased competition in your market, it’s imperative to excel and outclass your competitors to deliver a consistent, positive shopping experience to help develop loyal customers who will keep coming back year after year. Plus, you’ll want to create advocates for your online store who can help spread the word for you with family, friends and colleagues through product reviews or via their favorite social sites (Facebook, Twitter, de.licio.us, digg and ThisNext and many more).
Online retailers will use every trick in the book to get sales in 2013.
A common approach to giving value is promotional discounting. Most retailers have decided to grin and bear it and sell at a significant discount to get the sales (and get enough cash flow to pay the bills). Many customers are expecting 20% OFF as the new norm. Other retailers are fighting back with FREE or heavily discounted shipping offers, which work well too.
Discounting is a good tactic to drive sales (as long as your margins can handle it). But you should also look to improve your store’s performance, conversion rates, customer experience and overall reach.
So, what are you going to do to make 2013 your comeback year?
Don’t let the bad economy be your excuse. There’s no pending “online store health reform plan” waiting for the government to lend you a helping hand. It’s up to you! Yes, you. Luckily, there’s never been a better time to sell online as the E-commerce industry continues to grow and outpace brick-and-mortar store sales throughout the world.
The key is that you should TAKE ACTION today!
Don’t worry, throughout this website, I will give you proven e-commerce marketing strategies, tips and tactics to find new customers and drive additional revenue QUICKLY in a down economy!
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