Over time you might want to consider advertising in other PPC networks besides Google, Yahoo and Bing.
Often the clicks cost less, but the quality of traffic is a concern. That being said, if you sell any products that are gifts, I recommend trying FindGift.com.
Besides the site traffic they get daily, Findgift.com is a very SEO friendly site that has their pages well indexed in search engines, especially for competitive keyword phrases around holidays, occasions, sentiments and more.
Basically, they get a lot of traffic and you can tap into that traffic through their advertising platform. Through their extremely simple interface, you can:
- Advertise particular products – so if you only sell some gift products, you can put just those into their system.
- Include a promotion with every product listing
- Build text based ads in certain sections of their site through their Merchant Spotlight feature – this is a BIG opportunity, check it out!
- Gift Spotlight opportunities
- Gift Registry opportunity for your site
Regarding cost, they tier their cost-per-click (CPC) charges by the amount of the account balance you deposit into their system. Currently, CPC rates are $.25 for a $25 deposit to a low CPC rate of $.13 for a deposit of $2000. Even the mid-tiers are very reasonable CPC rates making FindGift.com one of the best advertising bargains online!
Examples of other 2nd tier PPC opportunities include:
- Ask.com Sponsored Listings
- Adbrite.com
- LookSmart AdCenter Platform
- Searchfeed.com
- Bidvertiser
- Miva
- Business.com (B-to-B)
- Thomasnet (Industry B-to-B)
If you try any of these 2nd tier engines, keep a careful eye on your PPC campaigns. You will likely see some good results and some poor results. When you find the good traffic drivers, you just found a new source of on-going traffic for your business!
Good luck,
David Wauters
OnlineStoreCoach.com
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You bring up some good points about 2nd tier PPC, David. Testing 2nd tier traffic requires a careful eye and some knowledge of how to best utilize the particular network you are trying. Most 2nd tier providers allow their users to “sink or swim”, which can totally frustrate customers.
7search.com, established in 1998, is a different type of 2nd tier engine. Every new 7search advertiser is automatically enrolled in our complimentary New Advertiser Training program. In this program, a team member will contact you via email and make themselves available to answer all of your questions regardingf our services! We offer advice on keywords, bidding, ad copy, page optimization, and more.
If you, or any of your readers, are interested in creating a test campaign with 7search we will be glad to apply a special match bonus to help you get started! When creating your account Simply enter 7SPROMO in the promo field and email me at cleo@7search.com to receive your credit.
We welcome the opportunity to show you why 7search.com really is THE 2nd tier search and affiliate network