Today’s internet marketing tip is short and sweet.
Use Google AdWords Content Network to expand your ad reach. Don’t limit yourself to just the traffic found on Google.com and other Google-owned sites.It is SUPER easy to place your ads on thousands of industry-related sites. Plus, you can find sites by demographic data (interested in marketing to women 35-54 years old? – no problem) or you can advertise on specific sites.
Quick note:
You might find that traffic from some of these sites doesn’t convert as well as traffic from Google’s search, but still, there are plenty of qualified traffic opportunities here.
If this is new to you, here is a recipe for success:
- Start with your most profitable ad campaign (e.g. your brand name and variations of it)
- Create a new ad group just for the content network.
- Start with a lower bid and watch the performance.
- Adjust as necessary.
- Repeat with several other key ad groups.
Also, don’t stop with text ads, you can do the same with banners and video.
Good luck,
David Wauters
OnlineStoreCoach.com
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