In the past, most customers started their shopping sessions in a search engine. They would either navigate to the search engine or simply open up their favorite Internet browser and use the homepage that came with their browser. Most of the time, these homepages were search engines. Once on a search engine, they would type… Continue Reading
Category Archives: Blog
The Power of Social Bookmarking for your online store
Marketing social bookmarking comes in two main options – one, your prospects and customers bookmarking your online store’s pages, and two, you proactively bookmarking your own pages. Don’t be afraid to toot your own horn…that is what marketing is all about…. Continue Reading
How to create a social networking presence for your online store
One of the major opportunities social networking sites give you is to be omnipresent. Wherever your customers or prospects turn online, let them find you. In this article, I identify some of the most effective social networking opportunities to reach new customers and retain current customers…. Continue Reading
Repurpose your online store content and drive more traffic
One of my favorite marketing techniques and time-saving efforts is to leverage current assets for multiple uses. Do you need ideas for reusing content: Articles Blog posts “How to” information Videos Audio Press mentions Product information Testimonials Product reviews Presentations And much more… You will want to learn how to reuse your content on different… Continue Reading
Submit your articles to drive traffic to your online store
Creating and syndicating articles online can significantly drive new customers to your online store. The benefits to getting your articles out there are numerous: Attract new customers for free Create media opportunities – providing valuable, interesting article content can attract media outlets who are looking for your expertise Form partnerships – you may find related… Continue Reading
How to create a lens on Squidoo to drive more traffic
Here is an opportunity to get another online presence absolutely FREE. Plus, it is one of the easiest ways to set up a site within minutes without any tech knowledge. Squidoo, created by Seth Godin, the wildly-successful author of highly influential marketing books such as Tribes, Small is the New Big, The Dip, Purple Cow,… Continue Reading
How to find influential sites to promote your online store
Beside blog sites, there are many more traditional influential sites within your niche. Hopefully you know many of them off the top of your head. But, if you don’t, you can use your favorite search engine to find some. Try some of the following phrases:… Continue Reading
Marketing through other bloggers
Over the last several years, bloggers have become the new reporters, living day-to-day on the front-lines of their niche. Many of these passionate bloggers have built large loyalty followers who anxiously wait to read and comment on the blogger’s next post. And many of these influential bloggers in your niche want to know about your… Continue Reading
Maximize Sales With Your Affiliate Program
Now if you already have an affiliate program, you’ll want to learn to drive additional traffic to your online store by following these steps: Contact your top affiliates – ask them “what do you need to generate more sales for my business?” You might need to provide them banners, offers, exclusive content or more. Contact… Continue Reading
Create a radio show to get more free traffic
For a super-simple solution to get your own online radio show, there is no easier service than BlogTalkRadio.com. And it is FREE (there are upgrades to paid services, if you wish)! Imagine a radio show where you can take calls, record the show, replay the show, and syndicate it out throughout the Internet. Plus, when… Continue Reading