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Category Archives: Blog
Marketing your online store through a podcast on iTunes
Originally launched in 2001, iTunes was created by Apple Inc. and has soared to the number one download store for music. As digital media (music, videos, podcasts) has gained incredible popularity throughout the world, iTunes remained the center of it all. Of course, portable media players (like the iPod) and smart phones (like the iPhone)…
The Magic of Marketing Videos with Embedded Links
Yes, you can do this these days. Many marketers don’t realize that you can have videos that contain embedded links. The concept is that as a viewer is watching your online video on another site, you can have an embedded link within the actual video that when clicked will take the viewer to your online…
Video Marketing on YouTube for Online Retailers
People love YouTube. From latest entertainment news to interviews gone bad, from silly wedding videos to fashion trend, people watch all types of videos on YouTube for millions of reasons. It is the default place customers are looking for videos online, so you will want to be there too. In industry terms, YouTube is the…
Drive traffic with a classified ad on craigslist
The site craigslist is one of the most trafficked websites on the planet right up with there with some of the other popular sites like eBay.com, Facebook.com, MySpace.com, and Amazon.com. In 2009, this site received approximately 45 Million to 55 million unique visitors per month. That is a major player online!
Use Google Webmaster Tool to find site opportunities
If you don’t already have a Google Webmaster account login, I highly recommend you do. You can sign up here or if you have a Google account for your business (say through Adwords, Analytics, Merchant Center, etc.), then you can sign up through the “My Account” area in the upper right of the screen when…
Using Online Press Releases to Get More Traffic
There are several good services online to send out a press release to promote your site. Some of the top services are PRWeb (go for their SEO Visibility Plan or higher) or PR Newswire. Most legitimate services like the ones mentioned are paid service, so you will need to get your wallet out, but every…
Submit your products to Google Merchant Center
Google used to offer a service called Google Base which has now morphed to Google’s service called Google Merchant Center. You can log in with the above link or if you have a Google Webmaster account (and you should if you sell online), you can access this service through the My Account link.
Get More Traffic By Using a Sitemap.xml file
By having an up-to-date sitemap.xml page on your site, you will have a positive impact on your online business. It is really a requirement these days for search engine optimization. Luckily, it is likely that your e-commerce technology already has this functionality. In fact, if you use one of the popular e-commerce platforms like Volusion,…
Creating Content to Support Keyword Research
Even though you have tried to think of every possible keyword or keyword phrase, a customer might use to find your site or the products you offer, this is an impossible task. Luckily, great tools exist – many for free – to help you discover new, profitable keywords to drive additional traffic to your online…
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