In the past, most customers started their shopping sessions in a search engine. They would either navigate to the search engine or simply open up their favorite Internet browser and use the homepage that came with their browser. Most of the time, these homepages were search engines. Once on a search engine, they would type…
Category Archives: Free Traffic
The Power of Social Bookmarking for your online store
Marketing social bookmarking comes in two main options – one, your prospects and customers bookmarking your online store’s pages, and two, you proactively bookmarking your own pages. Don’t be afraid to toot your own horn…that is what marketing is all about.
Repurpose your online store content and drive more traffic
One of my favorite marketing techniques and time-saving efforts is to leverage current assets for multiple uses. Do you need ideas for reusing content: Articles Blog posts “How to” information Videos Audio Press mentions Product information Testimonials Product reviews Presentations And much more… You will want to learn how to reuse your content on different…
Submit your articles to drive traffic to your online store
Creating and syndicating articles online can significantly drive new customers to your online store. The benefits to getting your articles out there are numerous: Attract new customers for free Create media opportunities – providing valuable, interesting article content can attract media outlets who are looking for your expertise Form partnerships – you may find related…
How to create a lens on Squidoo to drive more traffic
Here is an opportunity to get another online presence absolutely FREE. Plus, it is one of the easiest ways to set up a site within minutes without any tech knowledge. Squidoo, created by Seth Godin, the wildly-successful author of highly influential marketing books such as Tribes, Small is the New Big, The Dip, Purple Cow,…
How to become your own industry influencer
Instead of searching high and low for an industry influencer, why not become your own? Often online retailers are intimately familiar with the products they sell. This means that you or somebody at your company is an expert in what you sell. If you have the time/desire/drive, you can become known in your industry. At…
Marketing through other bloggers
Over the last several years, bloggers have become the new reporters, living day-to-day on the front-lines of their niche. Many of these passionate bloggers have built large loyalty followers who anxiously wait to read and comment on the blogger’s next post. And many of these influential bloggers in your niche want to know about your…
Video Marketing on YouTube for Online Retailers
People love YouTube. From latest entertainment news to interviews gone bad, from silly wedding videos to fashion trend, people watch all types of videos on YouTube for millions of reasons. It is the default place customers are looking for videos online, so you will want to be there too. In industry terms, YouTube is the…
Drive traffic with a classified ad on craigslist
The site craigslist is one of the most trafficked websites on the planet right up with there with some of the other popular sites like eBay.com, Facebook.com, MySpace.com, and Amazon.com. In 2009, this site received approximately 45 Million to 55 million unique visitors per month. That is a major player online!
Use Google Webmaster Tool to find site opportunities
If you don’t already have a Google Webmaster account login, I highly recommend you do. You can sign up here or if you have a Google account for your business (say through Adwords, Analytics, Merchant Center, etc.), then you can sign up through the “My Account” area in the upper right of the screen when…
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