In the past, most customers started their shopping sessions in a search engine. They would either navigate to the search engine or simply open up their favorite Internet browser and use the homepage that came with their browser. Most of the time, these homepages were search engines. Once on a search engine, they would type…
Category Archives: Online Marketing
Maximize Sales With Your Affiliate Program
Now if you already have an affiliate program, you’ll want to learn to drive additional traffic to your online store by following these steps: Contact your top affiliates – ask them “what do you need to generate more sales for my business?” You might need to provide them banners, offers, exclusive content or more. Contact…
How to develop a direct mail program for your online store
Direct mail is HUGE opportunity area for online retailers. Unfortunately, businesses often dismiss direct mail as too expensive. Too often online retailers rely too much on other marketing channels like email and organic search engine traffic, due to the low cost nature of the medium. Admittedly, this is easy to do.
Advertise using MySpace MyAds
Although Facebook and Twitter are the current darlings of the social networking arena, let us not forget about MySpace with over 70 Million users in the United States alone.MySpace is another extremely popular social networking site which has been overshadowed by the popularity of Facebook since about 2008. And, there are still plenty of active…
Drive Traffic to Your Site with Facebook Ads
Facebook is currently the darling of the social networking space. It is easy to get started, everyone (and their not-so-computer-savvy mother) is on it and makes it easy to reconnect and stay connected with friends. I am always interested in being where my customers are and Facebook is one of those places. So, Facebook now…
Advertise on shopping comparison websites
In the down economy, the usage of shopping comparison sites is up by consumers! People are still willing to spend on a variety of products, but they want to make sure they are getting value for their money. And customers have been trained over the years to use shopping comparison sites to find the best…
Affiliate Program – The Basics
Get an Affiliate Program to Work for You GOOD NEWS: If you don’t have an affiliate program for your online store, you could have your affiliate program up and running with 48 hours. Why is this important? There are tens of thousands of potential affiliates waiting to promote your products.
Paid Search – PPC Quick Tip
Paid Search Tip One of the fastest ways to get targeted traffic to your online store is from paid search. These PPC (pay-per-click) programs can be extremely effective when done correctly.
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