Affiliate Program
Maximize Sales With Your Affiliate Program
Now if you already have an affiliate program, you’ll want to learn to drive additional traffic to your online store by following these steps:
- Contact your top affiliates - ask them “what do you need to generate more sales for my business?” You might need to provide them banners, offers, exclusive content or more.
- Contact your non-performing affiliates - if you have a typical affiliate program, a majority of your affiliates are inactive. Try to make them active. Send them an email with a special bonus if they generate $50 of sales this month.
- Contact potential affiliates - either within your industry or the other key affiliates that join most companies’ programs. They are out there!
- Get help - work with your affiliate network’s professional services to use their experience to find new affiliates for you.
- Call your best affiliates and ask how you can earn more money together
- Pay an affiliate an extra bonus for a special one-time deal for more aggressive promotion
- Find new affiliates, especially popular sites, coupon sites and bloggers with a following. Tap into their traffic to find new customers for your online store.
Your affiliate program should be a top three online marketing channel for driving new customers to your online store - search engine optimization and paid search being the other two. If it is not driving the traffic and sales you think it should, you need to dedicate more time and resources to your program.
I love sales generated through my affiliate program! These sales are guaranteed to be profitable, require less direct effort from you as your affiliates are doing most of the work and create a huge strategic advantage for your company.
Another important note about this strategic advantage is that it is often under-the-radar from your competition. As opposed to most search engine marketing efforts, sales from you affiliate program are virtually unknown by your competition.
Here’s to your online (affiliate program) success,
David
Affiliate Program - The Basics
Get an Affiliate Program to Work for You
GOOD NEWS:
If you don’t have an affiliate program for your online store, you could have your affiliate program up and running with 48 hours. Why is this important? There are tens of thousands of potential affiliates waiting to promote your products. Read more
