One of the major opportunities social networking sites give you is to be omnipresent. Wherever your customers or prospects turn online, let them find you. In this article, I identify some of the most effective social networking opportunities to reach new customers and retain current customers.
Category Archives: Best Practices
Use Google Webmaster Tool to find site opportunities
If you don’t already have a Google Webmaster account login, I highly recommend you do. You can sign up here or if you have a Google account for your business (say through Adwords, Analytics, Merchant Center, etc.), then you can sign up through the “My Account” area in the upper right of the screen when…
How to develop a direct mail program for your online store
Direct mail is HUGE opportunity area for online retailers. Unfortunately, businesses often dismiss direct mail as too expensive. Too often online retailers rely too much on other marketing channels like email and organic search engine traffic, due to the low cost nature of the medium. Admittedly, this is easy to do.
The Importance of Good Keyword Research
Even though you have tried to think of every possible keyword or phrase a customer might use to find your site or the products you offer, this is an impossible task. Luckily, great tools exist – many for free – to help you discover new, profitable keywords to drive additional traffic to your online store.
101 Ways to Drive Traffic to Any Online Store
Marketing Tips for Internet Retailers This list of traffic building tips can work for any online retailer or Internet business. I hope you find several marketing tips to use in your business. FIND FREE TRAFFIC: 1. Submit and follow-up with human edited directory like Mahalo.com 2. Write a valuable post comment on someone else’s blog…
Marketing Lesson – How Not to Feed a Dead Fish
Each day I would feed our pet fish, Max. Max is a blue Betta fish. The first point you should understand is that Max is my family’s first pet. My kids wanted a pet and since neither my wife nor I are exactly pet people, we decided we can handle an easy-to-maintain, starter fish like…
9 Tips to Improve Email Signups for Online Retailers
It’s important for Internet businesses to capture opt-in emails throughout the shopping experience. Building an email list is one of the most important marketing efforts any online store can do. Well, let me clarify. Your email list won’t matter much if you don’t have a strong email program, but email list building is still a key effort to…
E-commerce Lesson – Holes in the Bucket
Take a moment to envision your online business as a bucket. You fill the bucket with two types of customers – potential customers (leads or prospects) and repeat customers. But not all these “customers” purchase from you every time (if they do, let me know…I want to invest!), so there are holes in your bucket. …
Email Marketing – Forget the Excuses
Many pundits have incorrectly dismissed email marketing. They’ve pronounce it DEAD. I’m baffled by this! What’s next, people won’t use credit cards? People won’t watch television? Many “marketing experts” are spewing email goobly-gook. Be careful if you listen to this nonsense. Please don’t fall for the lame excuses…email deliverability is not what it once was…
7 Simple SEO Tips and Tricks for Your Online Store
Here are seven of the easiest search engine optimization (SEO) techniques that ANYONE can implement in their online store. No tech department needed!!!
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