Facebook is currently the darling of the social networking space. It is easy to get started, everyone (and their not-so-computer-savvy mother) is on it and makes it easy to reconnect and stay connected with friends.
I am always interested in being where my customers are and Facebook is one of those places.
So, Facebook now offers an ad service called Facebook Ads. Facebook Ads really came into its own in 2009. Facebook needed to figure out how monetize the 400 Million active users on Facebook.com. Stop for a second – 400 Million active users throughout the world. Wow…that is huge.
To begin advertising on Facebook, click here for their getting started page. Your ads can be up and running within minutes.
There are many options for your ads – text based, text with images as well as contextual options, the genius of this ad opportunity, like geo-targeting (ability to advertise based on a person’s location) and target filters such as:
- Age
- Education
- Keywords
- Languages
- Location
- Relationship Interests
- Relationship Status
- Sex
- Workplace
Also, your advertising spend can be either CPC (cost-per-click) or CPM (cost-per-thousand impressions) giving you several options. Personally, I like CPC because I find it easier to manage my campaign to my target return-on-investment.
And start using Facebook Ads soon before this ad marketplace gets too crowded, which will inevitably raise the cost-per-click rates.
Good luck,
David Wauters
OnlineStoreCoach.com
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