Create a radio show to get more free traffic
For a super-simple solution to get your own online radio show, there is no easier service than BlogTalkRadio.com. And it is FREE (there are upgrades to paid services, if you wish)! Imagine a radio show where you can take calls, record the show, replay the show, and syndicate it out throughout the Internet. Plus, when you make your radio shows, you can easily syndicate them through iTunes, so you can get some BIG exposure for your radio show. Here are some examples of popular shows on BlogTalkRadio.com: Authors on Air Movie Geeks United! WalletPop To get started on BlogTalkRadio, click here. Here’s to your online (radio) success, David Read More →
Broadcast your own live show on Ustream.TV
Ready for your very own live broadcast channel? Forget big budgets, long lead time and editing! It is time to go live, it is time for Ustream.TV! Different than podcasting, where the format is usually a produced .mp3 file or edited video, broadcasting on Ustream.TV offers live video to a worldwide audience. You just need a web camera and an Internet connection and you are ¾ of the way there! Just add content. Here are some ideas for retailers to use Ustream.TV: Editorial talk show about your industry Answer common product questions Get to know the employees and engage with your audience Broadcast with a well-known expert Discuss current events and tie the discussion to your product... [Read More]
Marketing your online store through a podcast on iTunes
Originally launched in 2001, iTunes was created by Apple Inc. and has soared to the number one download store for music. As digital media (music, videos, podcasts) has gained incredible popularity throughout the world, iTunes remained the center of it all. Of course, portable media players (like the iPod) and smart phones (like the iPhone) have helped reinvent music distribution forever. Unfortunately, going into all of the details of creating, producing and marketing your podcast won’t be captured in this article. Frankly, there is a lot to learn. However, these sites can help you learn more: What is a podcast? iTunes - Podcast Specs Jason Van Orden - podcast expert and overall... [Read More]
The Magic of Marketing Videos with Embedded Links
Yes, you can do this these days. Many marketers don’t realize that you can have videos that contain embedded links. The concept is that as a viewer is watching your online video on another site, you can have an embedded link within the actual video that when clicked will take the viewer to your online store. As of this writing, YouTube does not allow videos hosted through them to contain embedded links. My guess is that changes in the future, but for now, we will have to live with linking from video descriptions and YouTube Channel descriptions. There are plenty of ways to use videos with links embedded in them. Here is a partial list to get you started: Featured products showcase ... [Read More]
Video Marketing on YouTube for Online Retailers
People love YouTube. From latest entertainment news to interviews gone bad, from silly wedding videos to fashion trend, people watch all types of videos on YouTube for millions of reasons. It is the default place customers are looking for videos online, so you will want to be there too. In industry terms, YouTube is the 800-lb gorilla of online videos. According to recent comScore research, YouTube ranks #2 in terms of search engines. This means that it is second only to Google and outranks Yahoo, Bing and all other search engines. That is HUGE! YouTube is owned by Google (that should tell you something) and its videos can be seen on YouTube.com or within search engine results or on... [Read More]
Drive traffic with a classified ad on craigslist
The site craigslist is one of the most trafficked websites on the planet right up with there with some of the other popular sites like eBay.com, Facebook.com, MySpace.com, and Amazon.com. In 2009, this site received approximately 45 Million to 55 million unique visitors per month. That is a major player online! Craigslist is the type of company that is an outsider from the rest of the industry especially in the sense that they don’t necessarily try to monetize their users unlike other major sites like Google.com, Yahoo.com, MSN.com, Facebook.com, About.com and many more. Craigslist is run very differently - although they are a for-profit company, they are run in a non-commercial intent,... [Read More]
Use Google Webmaster Tool to find site opportunities
If you don’t already have a Google Webmaster account login, I highly recommend you do. You can sign up here or if you have a Google account for your business (say through Adwords, Analytics, Merchant Center, etc.), then you can sign up through the “My Account” area in the upper right of the screen when you are logged into your account. By having a Google Webmaster tool, you can find many traffic opportunities, especially for SEO, not identified anywhere else…and you will get these right from the horse’s mouth! Here is how to uncover traffic opportunities and appropriate suggestions for you to take as action steps: From the Dashboard, see the keyword phrases that... [Read More]
