Hopefully, you have your Google AdWords campaigns running at a profitable ROI. If so, you can leverage your best performing keyword efforts. You can now take your best ad groups or campaigns or keywords and try them in the next two biggest search engines – Yahoo and MSN (Bing). Once you are done optimizing your AdWords… Continue Reading
Drive Traffic to Your Site with Facebook Ads
Facebook is currently the darling of the social networking space. It is easy to get started, everyone (and their not-so-computer-savvy mother) is on it and makes it easy to reconnect and stay connected with friends. I am always interested in being where my customers are and Facebook is one of those places. So, Facebook now… Continue Reading
Advertise on shopping comparison websites
In the down economy, the usage of shopping comparison sites is up by consumers! People are still willing to spend on a variety of products, but they want to make sure they are getting value for their money. And customers have been trained over the years to use shopping comparison sites to find the best… Continue Reading
Advertise on other search engines
Over time you might want to consider advertising in other PPC networks besides Google, Yahoo and Bing. Often the clicks cost less, but the quality of traffic is a concern. That being said, if you sell any products that are gifts, I recommend trying FindGift.com. Besides the site traffic they get daily, Findgift.com is a… Continue Reading
The Importance of Good Keyword Research
Even though you have tried to think of every possible keyword or phrase a customer might use to find your site or the products you offer, this is an impossible task. Luckily, great tools exist – many for free – to help you discover new, profitable keywords to drive additional traffic to your online store…. Continue Reading
Advertising Your Keywords on Google Adwords
One of the keys to success for online retailers is the ability to establish a consistent, profitable traffic stream of new and repeat customers from diverse sources. Here is an article on online marketing regarding cost per click keyword advertising within Google Adwords and other search engines…. Continue Reading
Advertising with the Google Adwords Content Network
Today’s internet marketing tip is short and sweet. Use Google AdWords Content Network to expand your ad reach. Don’t limit yourself to just the traffic found on Google.com and other Google-owned sites.It is SUPER easy to place your ads on thousands of industry-related sites. Plus, you can find sites by demographic data (interested in marketing to women… Continue Reading
Free Keyword Research – An Overlooked Keyword Research Strategy
Put away your wallets and get ready to find popular and profitable keywords for free. Everyday your competitors are showing their best keywords to you. Yes, their best performing keywords, in public, full exposed, ready for your use in your business. Why, you ask? Well, the short answer is that they have to. This is the… Continue Reading
101 Ways to Drive Traffic to Any Online Store
Marketing Tips for Internet Retailers This list of traffic building tips can work for any online retailer or Internet business. I hope you find several marketing tips to use in your business. FIND FREE TRAFFIC: 1. Submit and follow-up with human edited directory like Mahalo.com 2. Write a valuable post comment on someone else’s blog… Continue Reading
Marketing Lesson – How Not to Feed a Dead Fish
Each day I would feed our pet fish, Max. Max is a blue Betta fish. The first point you should understand is that Max is my family’s first pet. My kids wanted a pet and since neither my wife nor I are exactly pet people, we decided we can handle an easy-to-maintain, starter fish like… Continue Reading