Instead of searching high and low for an industry influencer, why not become your own?
Often online retailers are intimately familiar with the products they sell. This means that you or somebody at your company is an expert in what you sell. If you have the time/desire/drive, you can become known in your industry.
At the very least, you can become a voice of your company. Customers love to know the real people behind the business. Customers want to associate themselves with good people at good businesses. One of the easiest ways to show your expertise is to start a blog.
You can create your own hosted blog using WordPress or TypePad® or another platform. It is super-easy to get started and has many benefits:
- Connect with your target customers
- Opportunity to improve your SEO efforts
- Opportunity for more inbound links to pages within your online store
- Potential for another revenue source (e.g. ads on your blogs)
- Ability to link to partners and industry friends you cannot link to within your online store
- Attract new affiliates
- Blog content can be reused for other efforts including email content, articles, videos and more
- Create two-way communication with your current customers to get valuable feedback for improvement
- Integrate with social networking accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Attract press and media opportunities
- Say things you could not say within your online store
- Share customer experiences and testimonials
- And much more…
Here’s to your online (celebrity) success,
David
| Get INSTANT ACCESS to my popular CD interview ($27 value) and exclusive 44-page report to learn best practices for selling online. | |
|
|
 Sign up for my email today! |
