How to Legitimately Buy a Text Link Ad

Paid text links can be used for different purposes – traffic and SEO.

For this tip, I am talking about direct traffic. Meaning you, the advertiser, wants to advertise via text links to drive traffic to your online store.

This is a totally white-hat technique that can work for you. So, we are focusing on driving TRAFFIC to your online store (vs. creating more inbound links designed to help your SEO efforts).

I am making this distinction because buying text links on sites to help boost your SEO program is frowned upon by the search engines. It is a no-no. Search engines don’t want you manipulating their results for your gain.

Now, back to advertising via text links (for traffic). You might be thinking that text links are boring and nobody clicks on them because they are hard to find on certain sites. Well, I guess that could be true, but text links can play an important role in getting traffic to your site. You will need to see if this traffic actually converts while managing the ROI of this effort like any other campaign.

Here are several text link networks to get you started:

Good luck,
David Wauters
OnlineStoreCoach.com

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2 Responses to How to Legitimately Buy a Text Link Ad
  1. small business grants
    May 8, 2010 | 3:51 am

    nice post. thanks.

  2. Erich Jackola
    August 6, 2010 | 2:50 am

    There’s some good information here, thanks to the writer.

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