Hopefully, you have your Google AdWords campaigns running at a profitable ROI. If so, you can leverage your best performing keyword efforts.
You can now take your best ad groups or campaigns or keywords and try them in the next two biggest search engines – Yahoo and MSN (Bing).
Once you are done optimizing your AdWords account, I recommend doing the same in MSN and Yahoo – in that order. The reason for this is that MSN tends to deliver less, but more qualified traffic to your online store. From my experience, the competition is less on MSN and it is easier to get to a profitable ROI sooner.
Take the time to work on creating the best possible PPC ad campaign you can. If you don’t want to do it yourself, outsource it and manage the agency’s work at a comfortable frequency like weekly or at a maximum, monthly. Your accountant will thank you.
NOTE:
As announced in 2009, Yahoo and MSN will be partnering up several assets. While all the details are not available at the time of this writing, it is likely that in 2010, Yahoo will be replacing their Sponsored Search program with the MSN AdCenter platform. In theory, you would be able to manage one PPC program for both search engines, but time will tell if you will need to manage MSN traffic differently than Yahoo traffic.
Good luck,
David Wauters
OnlineStoreCoach.com
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