Blog, Keyword Research, Online Marketing, Paid Search
Paid Search - PPC Quick Tip
Paid Search Tip
One of the fastest ways to get targeted traffic to your online store is from paid search. These PPC (pay-per-click) programs can be extremely effective when done correctly.
Find new keywords
Even though you’ve tried to think of every possible keyword or phrase a customer might use to find your site or the products you offer, this is an impossible task. Luckily, great tools exist - many for free - to help you discover new, profitable keywords to drive additional traffic to your online store.
Suggested tool – Google External Keyword Tool.
You’ll find keyword suggestions that include last month’s search volume, average CPC (cost-per-click) and more. Powerful stuff!
Predict the future
Find upcoming trends in your niche by using Google Insights, a free online tool that can show search history and volume trends (perfect for understanding seasonality demand for your products).
Expand Your Reach
Use Google Ad syndication to expand your ad reach. Don’t limit yourself to just the traffic found on Google.com and other Google sites. It’s easy to place your ads on thousands of industry-related sites. Plus, you can find sites by demographic data (interested in marketing to women 35-54 years old – no problem) or you can advertise on specific sites.
Quick note – you might find that traffic from some of these sites doesn’t convert as well as traffic from Google’s search, but still, there’s plenty of profitable marketing here.
If this is new to you, here’s a recipe for success - start with your most profitable ad campaign (e.g. your brand name and variations of it) and create a new ad group just for ad syndication. Start with a lower bid and watch the performance. Adjust as necessary. Repeat with the several other key ad groups.
Also, don’t stop with text ads, you can do the same with banners and video.
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