Creating and syndicating articles online can significantly drive new customers to your online store. The benefits to getting your articles out there are numerous:
- Attract new customers for free
- Create media opportunities – providing valuable, interesting article content can attract media outlets who are looking for your expertise
- Form partnerships – you may find related companies or industry partners to form ongoing profitable relationships
- Build new inbound links – usually, articles have an area for information about the author. Promote your online store’s domain name and link to it within this area.
Within your company, you have product experts. Whether it is you or someone on your team, someone should be able write an article. If you are embarrassed by your writing skills and don’t know anyone to help you pull together an article, try speaking into a digital voice recorder and getting it transcribed or hire a ghost writer.
Stuck for content ideas? Try these ideas for sources of content:
- Your comments on upcoming holidays
- Featured products
- Bestselling product lines
- New product arrivals
- Your take on the latest industry news
- And plenty more…
Where to place your articles?
There are two main places to use your articles. The first is on properties you own or fully control:
- Your online store – perhaps an article section or within the shopping experience
- Your blog
- Your Squidoo lenses
- Your secondary sites
The second way to use your original articles is through syndication efforts:
- Guest posts on blogs
- Retailer trade publications
- Industry publications
- Expert sites
SUPER TIP:
One site I wanted to feature here is Hubpages. This site is similar to Squidoo in which you can create your very own one-page site about your favorite subject. Instead of “lens”, Hubpages calls their pages “Hubs”.
Also, it is similar to Squidoo in that Hubpages Hubs get indexed often in search engine results. I have seen this MANY times. Plus, Hubs can help you create valuable inbound links to your online store. I have seen this improve certain store page’s search engine ranking overnight!
Hubpages is a great site for getting your original articles online, giving you another piece of virtual real estate in the search engines.
Here’s to your online (article marketing) success,
David
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