It’s important for Internet businesses to capture opt-in emails throughout the shopping experience. Building an email list is one of the most important marketing efforts any online store can do. Well, let me clarify. Your email list won’t matter much if you don’t have a strong email program, but email list building is still a key effort to…
Tag Archive: Email Marketing
Email Marketing – Forget the Excuses
Many pundits have incorrectly dismissed email marketing. They’ve pronounce it DEAD. I’m baffled by this! What’s next, people won’t use credit cards? People won’t watch television? Many “marketing experts” are spewing email goobly-gook. Be careful if you listen to this nonsense. Please don’t fall for the lame excuses…email deliverability is not what it once was…
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