One of the keys to success for online retailers is the ability to establish a consistent, profitable traffic stream of new and repeat customers from diverse sources. Here is an article on online marketing regarding cost per click keyword advertising within Google Adwords and other search engines.

Let’s define Paid Search as paying for traffic from search engines (and their partner sites.  The secret to good paid search marketing is to avoid the bad traffic and convert the paid traffic, profitably.  I’m over simplifying, but this is the goal.