Welcome!

I want you to tap into my 25+ years of eCommerce and digital marketing expertise to help your store grow, profit, and succeed.

I have experienced the awesome power of selling online, which is why it’s my mission to help small to mid-sized retailers grow and make more money. Why let all the big companies have all the success!

There are FOUR main reasons to work with me to help grow your online store

I will show you how to effectively acquire new customers at a high return-on-investment (ROI). You’ll discover how to attract qualified, ready-to-buy customers to your online store.
I will optimize your online store to be a frictionless shopping experience designed to pull in new customers, convert like crazy, sell more each time, and increase the overall lifetime value of your customer.
I will develop system-based marketing efforts that achieve on-going, reliable results as if your marketing was on auto-pilot.
I continue to study and share what’s working within the eCommerce industry and present it to you in an easy-to-understand format. You will just get the good stuff.

You will find that I am a trusted advisor with the heart of a teacher. I focus on proven strategies and eCommerce best practices, things that will make a big difference to your business.

Since 1997, David Wauters has been helping others sell online. David has worked in the day-to-day of some of the largest online retailers and well-known brands. Plus, he has a long-history of working at cool smaller online stores and fun companies. As an entrepreneur, David has created, built and successfully sold his own online store.

Unfortunately, David has seen too many online stores struggle to discover what works. They may attempt random acts of marketing (Google Ads, Facebook Ads, SEO, email marketing, etc.), like throwing darts at a dartboard. Some stick, some don’t. They are always wondering where their next order will come from.

Confident that these businesses could do better, David decided to help, so he created OnlineStoreCoach.com.

WORK WITH A MARKETING EXPERT IN THE ECOMMERCE INDUSTRY

You might have seen David speak at eCommerce industry events, read one of his eBooks or met him at industry conferences like Shop.org (now NRF NEXT), CommerceNext, eTail, SuperConference and more.

David’s marketing expertise has been cited in multiple leading publications including Direct Magazine, 1to1 Magazine and online at well-respected sites such as PayPal's Business Resource Center and more.

David has been in masterminds with several industry groups including many of the sharpest, in-the-trenches online stores - names you would know, which he won't dare name here. These are very coveted, private groups where we share what really works.

MY TECH STACK:

eCommerce Platforms: Shopify Plus, Shopify, Custom, Other

eCommerce Apps: Most popular Shopify Apps, Yotpo, Bazaarvoice, Narvar, Borderfree, more

Personalization: Certona (Monetate), Endeca (Oracle), LimeSpot, Custom

Email/SMS: Klaviyo, Responsys, Keap, Attentive, Privy, custom

CMS: Squarespace, Airtable, custom

Automation: Zapier, Make, APIs/Webhooks

Reporting/Analysis: Google Analytics, Power Query, custom-built automated reporting, heatmaps, A/B Testing