Areas of Focus

Let me help you get more customers, improve your conversion rate, increase your profit per order, build your email house list, implement powerful site marketing, sell more with product catalog presentation and merchandising, leverage impactful site features and functionality, rollout powerful offers and promotions, improve your SEO rankings quickly, build a robust and predictable email marketing program, move from a transactional business to create loyal customers, and gain insights from reporting that matters.

Team Leadership and Development

Set clear goals and expectations for the team. Motivate and inspire the team to reach those goals. Provide feedback and guidance to help the team reach their goals.

Customer Acquisition

Identify opportunities and gaps in your paid advertising (Google, Facebook, TikTok, Pinterest, etc.), search engine optimization (SEO), organic social efforts, and more.

Customer Retention

Identify opportunities and gaps in email marketing, SMS, loyalty efforts, customer lifetime value, automation, and more

Branding/Value Proposition

Increase visibility, strength brand value proposition, stand out from the competition, improve customer loyalty, increase profitability, and increase credibility.

Store Optimization

Customer Experience, Conversion Rate Optimization, Taxonomy, Day-to-day Excellence, Features & Functionality, Site Marketing, and Product Information Management (PIM)

Site Analytics & Reporting

Gain valuable insights into customer behavior and preferences. Identify areas of improvement, issues, and opportunities to optimize the store. Keep track of the campaign success.