FRACTIONAL ECOMMERCE LEADERSHIP

Hire an eCommerce veteran to help lead your team at a fraction of the cost Hire David to get the same strategy, leadership, and insight at a fraction of the cost of a full-time CMO. You’ll get a hands-on leader with extensive online retail expertise. A trusted expert to grow revenue profitably, attract more customers (and keep them), improve conversion rates, and increase transaction size. WHY SHOULD I HIRE A ECOMMERCE COACH?

If your online store has annual sales between $1 million - $20 million and you don’t have a head of eCommerce

If your team is new to selling online or made up junior team members

If you need an eCommerce expert and are not ready to invest between $150,000-$300,000 per year for a similar full-time eCommerce expert

If your store revenue is plateauing and you’re not sure how to break through to the next level

If you’re in between full-time CMOs and need help now to fill in the gap

WHY SHOULD I HIRE A FRACTIONAL ECOMMERCE LEAD

Let’s Talk - Schedule a Discovery Call to Discuss eCommerce Leadership

If you're looking for fractional eCommerce lead or Chief Marketing Officer (CMO) for your B2C or DTC business, then look no further.

Schedule a Call

Areas of Focus

Let me help you get more customers, improve your conversion rate, increase your profit per order, build your email house list, implement powerful site marketing, sell more with product catalog presentation and merchandising, leverage impactful site features and functionality, rollout powerful offers and promotions, improve your SEO rankings quickly, build a robust and predictable email marketing program, move from a transactional business to create loyal customers, and gain insights from reporting that matters.

Team Leadership and Development

Set clear goals and expectations for the team. Motivate and inspire the team to reach those goals. Provide feedback and guidance to help the team reach their goals.

Customer Acquisition

Identify opportunities and gaps in your paid advertising (Google, Facebook, TikTok, Pinterest, etc.), search engine optimization (SEO), organic social efforts, and more.

Customer Retention

Identify opportunities and gaps in email marketing, SMS, loyalty efforts, customer lifetime value, automation, and more

Branding/Value Proposition

Increase visibility, strength brand value proposition, stand out from the competition, improve customer loyalty, increase profitability, and increase credibility.

Store Optimization

Customer Experience, Conversion Rate Optimization, Taxonomy, Day-to-day Excellence, Features & Functionality, Site Marketing, and Product Information Management (PIM)

Site Analytics & Reporting

Gain valuable insights into customer behavior and preferences. Identify areas of improvement, issues, and opportunities to optimize the store. Keep track of the campaign success.